31 jan 2020 / Geral

Coaching: 13 Tendencies Of The Future

As the demand for coaching increases and it climbs its way into the mainstream, what changes are on the horizon? How does the Future of Coaching look like? What transformations and tendencies will shape the course of this methodology?


Here’s a sneak peek at the Future of Coaching:


1. Every Talent and Leadership Program will incorporate Coaching.


It’s becoming increasingly common for talent and leadership programs to incorporate coaching, but in the near future, every single talent and leadership development training will have coaching as part of their methodology. Its function will be to anchor specific skills and resources, translating learning and potential into actual performance.


2. There will be an increasing demand for Team-Coaching over One-on-One Coaching. 


While for many years Coaching was a luxury offered to top-management and leadership positions, organizations increasingly acknowledge the benefits that coaching can offer to teams and collaborators at large, so instead of one-on-one coaching, the demand for team-coaching will rise as a means to optimize resources and target more people within organizations.


3. Coaching will specifically target Millenials.


Millennials are quickly reaching positions of greater responsibility and complex decision-making that demand well-established skills and coaching will be one of their go-to tools to acquire, enhance and boost their competence across different areas of expertise.


4. Organizations will rely on 2 to 3 specialized Coaching partners.


With the growing number of coaches in the market without formal training, credentials or experience, instead of working with freelance coaches, organizations will outsource this service from 2 or 3 coaching companies thoroughly certified, with established experience and results.


5. Coaching programs will be aligned with the timing of the organization.


We’re transitioning from a period where companies would use coaching in times of need, in a scattered and uncoordinated way to seeing coaching programs that are integrated and aligned with the strategy and timing of the organization.


6. Coaching will become a commodity.


No longer a luxury of a few, coaching will become a necessity and a common resource to adjust to different contexts, to deal with challenges, to respond to professional demands and to enhance our ability to learn and master different skills and behaviors. We’ll see the coaching fees decrease, as it becomes accessible to wider populations, however, there will always be top coaches that charge higher fees.


7. Virtual Coaching will become the norm.


If for many years the default way to work with a Coach was in person, now we’re seeing the opposite, people will mainly be coached virtually through their mobiles, laptops, and other gadgets.

8. The proliferation of Coaching platforms and the Uberization of coaching.


With our busy lifestyle, increasing work demands and challenges to adapt to ever-changing conditions, and constant need to uplevel our skills and resources to respond to life, we’ll see an increase in platforms that provide coaching services anytime, anywhere, so that people with an immediate challenge can find a trusted coach in the comfort of their own home or office, or even on the go.

With the widespread of coaching platforms to which professionals can easily have access to, the clients, much like in Uber, will be the ones to evaluate, rate and contribute to the selection process of the coaches in these platforms.


9. The rise of Coaching Supervision.


Due to the expansion of coaching and the need for thorough regulation and accreditation, coaching supervision will become a requirement and a common practice amongst professionals who understand the responsibility and accountability they hold for elevating the standards of the work and results they deliver.


10. Technology will aid in creating tools for clients.


Technology will help create customized tools to enhance and speed the coaching process, like online assessments that can facilitate the first stage, files, ebooks and mini clips that suit each client's needs.


11. SOS Coaching.


Again technology will play a vital role in the unfolding of SOS Coaching, a possibility for people with an urgent issue to quickly and easily talk with a coach and get the support they need regardless of where they are, at more accessible fees.


12. Age diversity will increase.


The coaching market will welcome both retired coaches that have given their contribute and hold valuable experience as well as very young professionals that hope and believe they have what it takes to support others.

13. Robocoach.


Artificial Intelligence will enable Robocoach, a robot coach, equipped with the intelligence, procedures and best practices of this methodology.


Sofia Calheiros / Leadership & Coaching